Neo4j expanded reach 6x through the Microsoft marketplace

Real-time flexibility for evolving data needs

Neo4j provides exceptional schema flexibility, setting it apart from traditional databases that require a fixed schema with predefined data formats. Unlike these rigid systems, Neo4j allows schema modifications on-the-fly, empowering companies to adapt to their evolving data needs without incurring downtime. This capability is especially valuable in scenarios like fraud detection, where new patterns and relationships must be analyzed in real time to surface hidden risks. In contrast, conventional databases may require significant refactoring or downtime to implement schema changes, making Neo4j a more agile and efficient choice for dynamic, data-rich environments.

Empowering businesses to seamlessly represent all their data in graph form, Neo4j helps uncover critical insights with a suite of more than 65 algorithms. This helps their customers to efficiently detect financial anomalies for fraud prevention, resolve supply chain disruptions, identify key customer sets, and track materials with laser precision.

Accelerating adoption, driving growth

When combined with Microsoft Fabric and Microsoft Azure OpenAI Service, Neo4j helps organizations to integrate both structured and unstructured data effortlessly. This powerful integration helps to accelerate Azure OpenAI adoption.

By optimizing analytics using Neo4j’s property graph modeling, organizations can build AI applications that not only define data points but also establish their relationships and contextual significance. This creates more intelligent and efficient decision-making.

Expanding its operations to connect with more potential customers required significant resources, making it difficult for Neo4j to scale efficiently. Seeking a more streamlined path to global reach, Neo4j turned to the Microsoft marketplace.

“For us, the relationship between data points creates the magic,” said Sudhir Hasbe, Chief Product Officer at Neo4j. “Through our relationship with Microsoft and the marketplace, we can now make this magic accessible to more customers than ever before.”

A marketplace-first approach: Scaling with Microsoft Azure

Neo4j found that offering their solution through the Microsoft marketplace offered scale. The marketplace helps customers adopt their solution within a few clicks—with simplified deployment to their Azure environment.

Neo4j recognized that cloud marketplaces would play a dominant role in the future of IT transactions and adopted a marketplace-first approach as a core part of its growth strategy. By prioritizing marketplace distribution, Neo4j could accelerate deal closures, simplify adoption, and significantly expand its reach. As Hasbe noted, “We knew the marketplace could shorten our sales cycle by 33-40% because the testing, procurement, and deployment cycles would become much easier.”

Using the marketplace, Neo4j could easily scale without the significant upfront costs and infrastructure challenges typically associated with expansion, delivering faster growth and broader accessibility for customers worldwide.

Accelerated customer adoption and streamlined sales

Selling through the Microsoft marketplace has optimized Neo4j’s sales cycles and improved their operational efficiency. “We always want to close deals through marketplace, because it just streamlines everything for us—as well as our customers,” remarked Hasbe. The collaboration with Microsoft has also addressed a common challenge in enterprise technology adoption: the multi-layered internal approval process.

Traditionally, each team within an organization must individually perform multiple evaluations and follow a series of procurement steps to gain authorization to adopt a new solution. The marketplace model removes common friction points from the purchasing process.

Once Neo4j receives organizational-level approval, individual teams can immediately begin applying the technology for their specific use cases. All terms and conditions are managed by Microsoft, allowing customers to bypass lengthy legal reviews or custom contract discussions. Supporting the seamless transition from purchase to implementation, this approach not only accelerates time to value for customers, but also reduces downtime and administrative overhead, getting Neo4j customers to ROI much faster. “Nearly half of our self-service business now comes from this channel because it removes the usual barriers to adoption,” said Hasbe.

Developers can deploy the professional edition of the Neo4j database with a single click—locating the desired version, launching it directly from the marketplace, and immediately putting the technology to work, speeding up development cycles. In addition to streamlining technical implementation, the marketplace also supports Neo4j customers in meeting their MACC. Customers apply their existing MACC funds toward Neo4j solutions, just as they would with Microsoft-native services, eliminating the need for additional procurement processes or contract negotiations, making it faster and more convenient for customers to acquire and deploy the technology. According to Hasbe, “Since we have introduced our graph database and analytic solution in the Microsoft marketplace, our revenue from that channel over the last 18 months has grown 600%.”

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