Puratos offers innovative products and ingredients for the bakery, patisserie, and chocolate sectors in 100 countries. With a complex catalog of thousands of products, and varying needs for each customer, Puratos wanted to advance its customer service and engagement capabilities.
Puratos turned to its long-standing partnership with Microsoft and utilized Azure Open AI Service to develop the Purabot to assist its customers with questions and provide on-demand help.
The Purabot had a two-fold advantage in improving customer service engagement and product content on the website. 42% of customers use Purabot to source product information, 21% to find recipes, and 14% want to reach out to a sales rep.
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