UBS faced challenges in delivering personalized insights to clients due to complex workflows and content systems, hindering efficiency in providing comprehensive financial services solutions and timely, tailored advice to its clientele.
UBS selected Microsoft Azure AI solutions, including Azure AI Search and Azure OpenAI Service, to power “Smart Assistants” that streamline content access and provide real-time information to Client Advisors, boosting efficiency and client engagement.
UBS has deployed Azure solutions across five divisions and accelerated digital transformation. With Azure AI and cloud services, it enhanced operational efficiency and data insights, leading AI-driven innovation across the financial services industry.
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