In the fast-paced world of startups, finding the right partners can make all the difference. Bria, a visual generative AI platform for developers, has leveraged its partnership with Microsoft for Startups to enhance Bria’s capabilities, and also provided invaluable opportunities for growth and innovation.
Empowering startups with AI-powered visual content creation
Bria provides businesses, developers, and enterprises a variety of APIs and models for image generation, editing, and more, all trained exclusively on legally sourced content. This unique feature, along with specific AI-powered editing capabilities, ensures that all generated content is legally compliant. Tools like background removal, image expansion, and tailored generation help startups and enterprises create high-quality visual content efficiently and risk-free.
Bria’s standout feature is its ability to customize and fine-tune models for specific use cases, which is particularly valuable for startups with unique requirements. Even with a small dataset, startups can achieve high-quality outputs that preserve and faithfully reproduce their visual IP, ensuring consistency across all generated content. Bria also emphasizes responsible AI usage, ensuring that all generated content is legally compliant and commercially safe.
Everyone’s discussing the various applications of AI technology, and quite frankly, I find it underhyped. A lot of the talk is around agentic and large language model (LLM) AI use cases. At Bria, we’re focused on bringing transparency, quality, and agility to visual AI.
—Gil Shefler, Partners Manager, Bria
Bria’s text-to-image model, available in the Azure AI Foundry Model catalog, provides developers with a ready-to-use solution for creating high-quality images. It includes built-in safety controls and ensures optimal inference time.
Any startup using Microsoft technology can benefit from Bria, but Bria offers a range of features and functionalities that can be particularly valuable to early-stage startups:
- Visual generative AI platform: Bria is a visual generative AI platform designed for developers. It enables image generation, AI editing, and campaign creation tailored to specific brands, helping startups efficiently produce high-quality visual content.
- Commercial value: Bria emphasizes delivering measurable return on investment (ROI) through controlled, predictable, and brand-consistent outputs. This is essential for startups aiming to scale their content generation while maintaining brand consistency.
- Builders first approach: The platform provides APIs, software development kits (SDKs), and low to no-code solutions, making it easy for developers to integrate Bria into existing workflows. This flexibility enables startups to utilize Bria’s capabilities without significant technical overhead.
- Flexible development toolkits: Bria.ai offers source code, pre-trained weights, APIs, SDKs, and no-code and low-code components. These resources empower startups to swiftly and efficiently develop and integrate advanced image and video generation capabilities.
- Trust and safety: Bria’s models are trained exclusively on licensed data, ensuring risk-free and compliant outputs. This is crucial for startups to avoid legal issues and maintain ethical AI practices.
- Customization and fine-tuning: Bria supports the fine-tuning of models like ControlNet for specific use cases, significantly enhancing the quality of outputs for startups with unique requirements. This customization is achievable even with a relatively small dataset, making it accessible for early-stage companies.
- Integration with Azure: Bria’s models can be seamlessly deployed within Azure, enabling startups to experiment with these models using Azure credits. This makes it cost-effective for startups to explore and implement AI solutions.
Engaging in collaboration opportunities
Collaborating with Microsoft has given Bria direct access to a diverse range of clients and industry leaders. From enterprise companies to innovative startups, Microsoft for Startups, extensive network opens doors to unique opportunities. Equally important, participating in collaborative events—from virtual Knowledge Sessions to in-person events like Microsoft Build 2025—has been invaluable in driving Bria’s growth and expanding its reach.
I thought Build was exceptional for a startup at Bria’s stage for several reasons. First, we had direct conversations with clients, builders, and developers from Fortune 500 companies to startups exploring new technology. Second, we engaged with Microsoft personnel who manage platforms that amplify, resell, and co-market Bria products. Finally, we met with Microsoft account executives who are making recommendations to their clients and sharing insights on the types of solutions customers are seeking.
—Gil Shefler, Partners Manager, Bria
Bria is a prime example of the innovative startups that partner with Microsoft for Startups and leverage Microsoft Azure to achieve greater success. With products tailored for businesses, developers, and enterprises, Bria offers a compelling platform with AI-powered tools for generating and editing visual content at scale.
Ultimately, we all aim to grow our businesses and deliver valuable solutions for our customers. We appreciate the opportunities and benefits Bria has gained from being part of Microsoft for Startups, and we look forward to continuing the partnership.
—Gil Shefler, Partners Manager, Bria
If your startup or enterprise could benefit from Bria’s offerings, start exploring their technology on Azure AI Foundry.
