In the world of healthcare, clarity isn’t a luxury—it’s a lifeline. Every day, millions of people grapple with confusing medical reports, uncertain symptoms, and complex prescriptions as part of their efforts to manage their health. The answers they seek are often hidden behind long queues, jargon and acronym filled documents, and challenging systems. August AI wants to change that experience for every patient, and they’re utilizing the access provided by Microsoft for Startups to do it.
Your personal health information translator
Leveraging WhatsApp infrastructure, August AI has built an innovative personal health companion that is free, instant, and always on stand by to help when needed, 24 hours a day. Whether you’re trying to make sense of your lab report, having trouble understanding a medication dosage, or feeling unwell late at night, August AI is there for you—an engaging AI helper with the intelligence of a doctor.
The idea for August began in 2022, following a situation where Anuruddh Mishra, August AI founder and Chief Executive Officer (CEO), went through a painful four-month misdiagnosis for rheumatoid arthritis. Despite having access to doctors, lab tests, and second opinions, finding his way back to a healthy existence remained out of reach. It wasn’t until he took his own deep dive into reports and symptoms to uncover the real issue: a simple nutritional imbalance. The system wasn’t designed to provide the patient-focused information he needed—even though the information was there. That’s what inspired August AI.
Since its launch, August AI has supported more than 2.5 million users, exchanged nearly 70 million messages, analyzed more than 6 million medical reports, and processed 1.75 million voice notes in more than 22 languages. August is useful at any point within a patient’s care journey, engaging in rich multi-turn conversations that mimic real clinician interactions. When things are at their most stressful, August can serve as a trusted source of relief.
Using Azure to demystify healthcare at scale
This isn’t theoretical AI—this is healthcare in the wild: messy, emotional, and urgent. August AI helps make it clearer, calmer, and more accessible every day. They’re truly a “first mover” in this application of AI.
But making that available at scale required infrastructure that was up to the task.
Microsoft for Startups provided August with the opportunity to build and test on Microsoft Azure—all while having access to expert technical advisors and healthcare experts. As August AI scaled their solution, they realized that Azure infrastructure could more than match the pace of their growth without compromise.
With Microsoft Azure, August was able to:
- Deploy multilingual, real-time support across platforms like WhatsApp.
- Handle spikes in demand with elastic, enterprise-grade compute.
- Maintain healthcare-grade compliance and data privacy through Health Insurance Portability and Accountability Act (HIPAA) and General Data Protection Regulation (GDPR).
- Enable business-to-business (B2B) integrations through simple Application Programming Interfaces (APIs).
With Azure, the company could go from a single conversation to millions without ever compromising on safety, speed, or accuracy.
Envisioning a smarter, simpler healthcare system
August AI is just getting started. Next, they’ll be expanding further into chronic care, preventive health, and smarter service delivery for partners. The platform isn’t just impactful for consumers, it’s driving real outcomes for healthcare businesses while delivering a positive return on investment (ROI).
As an example, one of India’s largest health platforms—serving more than 40 million users—used August AI to:
- Improve net promoter score (NPS) from approximately 65 to more than 85.
- Grow over the counter (OTC) orders by 42% in just seven days.
- Increase diagnostic reorders by 41% in 30 to 60 days.
Beyond this health platform, August AI has powered high-intent conversion and better patient retention across specialty clinics and hospital networks where trust and timing are critical.
One health companion. Millions of stories. Powered by Azure. Designed for life.
