In-Car Concepts to Support Working Parents

Working parents are an interesting segment of the population because they have heavy demands in both home and work spheres. In an initial, in-depth study [1], we discovered many different strategies that working parents employ to help them cope with work and family demands whether they are at work, at home or mobile. This research also highlighted working parents’ heavy dependency on the car as a kind of “mobile habitat” in which work and home demands are dealt with. More particularly, we found that the car is the context within which the transition both geographically and mentally between work and home life is managed. Because of this, working parents spoke of a number of particular stresses associated with car travel.