The connected-car experience is the future of the automotive industry. It’s changing the relationship between automakers and their customers and offering new revenue streams for manufacturers.
As businesses work to keep pace with the rapidly changing needs and expectations of consumers, many are calling the customer experience the next competitive battleground.
With an always-on connection, consumer expectations have drastically changed when it comes to their vehicle—from their shopping and ownership experiences to the very essence of the automobile as it becomes an extension to their digitally-connected lifestyle.
