Michele Fisher articles

Michele Fisher

Global Strategy Director

Michele Fisher (she/her) is a Global Strategy Director at Microsoft and a sought-after brand consultant specializing in marketing innovation with AI. Her expertise spans multiple sectors, with particular focus on retail and consumer goods. She’s led innovative solution strategies at the intersection of technology and customer experience at Microsoft, Amazon Ads, and The Walt Disney Company. Michele lives in Kirkland, Washington, with her husband, three kids, and furry coworker, Butters the Labradoodle.

A man using a tablet and a stylus working in front of a large computer screen displaying graphs

Published July 15, 2025

4 min read

The next wave of AI for content creation includes digital twins

AI and digital twins help CPG brands scale content, cut costs, and personalize experiences—transforming marketing workflows and accelerating innovation.

A store associate helps a customer using the Surface Pro 9 to check on inventory availability of a product.

Published January 16, 2025

6 min read

How CMOs can personalize marketing and optimize spend with AI

Rethink business processes like content creation and customer engagement with a three-stage roadmap for a buy versus build framework that aligns AI investments with business outcomes.

Marketers using AI to personalize a campaign at scale

Published October 28, 2024

4 min read

Harnessing AI to supercharge personalized marketing at scale

As we transition from hype to reality, brands are shifting from basic generative AI applications like content and tagline generation and to evaluating comprehensive business processes that leverage generative AI to accelerate timelines, unlock more value, and drive increased growth.

Published June 6, 2023

5 min read

“What’s my generative AI strategy?” Microsoft is helping consumer goods brand marketers embrace the era of AI

Generative AI streamlines communication between humans, computers, and data, simplifying the work we do by enabling conversational queries across analytics, email generation, marketing content, and even retail media. It is now a critical time to put data at the core of your marketing strategy.

Retail customer picking up order in-store and checking out with customer service.

Published March 21, 2023

5 min read

Building brand loyalty and how data can guide you

Harness the power of technologies and solutions from Microsoft and key partners to help you develop and deliver unforgettable experiences that lead to lifetime loyalty.