
Colin Masson articles

Colin Masson
Global Industry Marketing Director, Manufacturing


Three keys to an intelligent supply chain
Advance your journey to product as a service with an intelligent supply chain. Learn three keys to getting there and how our partners can help.
Why Services are the Future of Manufacturing
In today’s market full of feature-saturated products and super competitive prices, manufacturers are exploring new service-based business models that will allow them to expand margins and build stronger relationships with customers.
The 6 trends that will define intelligent manufacturing in 2019
As manufacturing companies of the past turn into the intelligent manufacturing businesses of the future, manufacturing leaders must leverage technology to help bridge the gap, improve safety and operations, provide greater transparency, and deliver better products and experiences.
The future of field service has arrived—for every manufacturer
Following the latest Microsoft Azure IoT Central and Dynamics 365 announcements, futuristic, connected field service is within the reach of every manufacturer.
Bringing cloud intelligence to the edge in connected factories
Microsoft’s Erich Barnstedt and Chipalo Street explain how Microsoft is leveraging cloud intelligence and edge computing to empower more manufacturers.
Best practices for customer-centric integrated business planning
We talked with the CEO of o9 Solutions, Chakri Gottemukkala, to learn how o9’s customer-first approach enables manufacturers to transform business planning.
Advantages of Multi-Echelon Inventory Optimization
Jeff Bodenstab, Vice President of Marketing at ToolsGroup details the benefits of multi-echelon inventory optimization and the future of supply chain planning.
Why the OPC UA standard – and what’s next?
Digitally transforming assets is a priority for manufacturers in the age of Industry 4.0. Computers and automation technology have come together to create game-changing possibilities and the global marketplace has been turned completely on its head.
Build a better future with intelligent manufacturing at HMI 2018
Learn about Microsoft’s vision for the future of intelligent manufacturing and other experiences they’re offering at Hannover Messe 2018.