
Colin Masson articles

Colin Masson
Global Industry Marketing Director, Manufacturing


5 manufacturing trends driving the need for an industry cloud
2020 has been a year that we will not soon forget, filled with unimaginable change caused by the pandemic. The manufacturing industry witnessed a sea change: a significant disruption in terms of business continuity, operational visibility, remote work, employee safety, and the list goes on.
Hannover Messe 2021: What’s next for manufacturing
Its been a challenging year for manufacturers, but also an exciting one, as they’ve been able to respond and adapt by accelerating their digital transformation journeys—and as you’ll hear from Microsoft leaders, customers, and partners at Hannover Messe 2021: Digital Edition—the benefits of digitalization are no longer questioned, it’s now about accelerating time to value,
Top 5 things to see and do at Hannover Messe Digital Edition
It’s been two years since we last invited you to join us at Hannover Messe in Germany, where we mingled with 220,000 of our manufacturing colleagues from around the world to share and explore the leadership and innovations on display.
Addressing the skills gap in manufacturing’s new normal
Can digitization address the manufacturing skills gap and worker safety? Even before the pandemic, manufacturing has been changing so quickly that it can be difficult for your workforce to keep up. In fact, Deloitte and the Manufacturing Institute had estimated that up to 2.4 million US manufacturing jobs could remain unfilled between 2018 and 2028 because of a lack of adequate skills.
Kennametal is on the cutting edge of manufacturing
Current market conditions are demonstrating how heavily the world relies on manufacturers’ abilities to operate agile factories and resilient supply chains. One great illustration of the critical role of manufacturers is explained in the inside story of how a group of rival companies came together to make ventilators for the NHS during the COVID-19 pandemic.
Navigating Microsoft’s inaugural Digital Manufacturing Summit
For the last few years, we’ve saved many of our best Microsoft customer, partner, and Microsoft’s manufacturing solutions news for Hannover Messe, and hope to be able to join the manufacturing community again in person in 2021.
Making the C.A.S.E. for partner ecosystems: Driving the future of mobility at IAA
Much more than a car show and trade fair attracting 225,000 visitors, the Frankfurt Auto Show (IAA) and New Mobility World event is where international visionaries, CEOs, and newcomers converge to debate the future of mobility.
Augmenting human intelligence: The future of intelligent manufacturing at Hannover Messe 2019
The leadership and innovations on display at this year’s Hannover Messe left the 220,000 attendees with an optimistic view of a successful future
IT+OT=IoT for manufacturers
Modern manufacturing requires intelligent operations and connected supply chains to deliver more agile production, greater transparency, and smarter products and services.
Manufacture a better future with Microsoft at Hannover Messe 2019
At Hannover Messe, Microsoft will showcase how customers and partners are innovating by using Microsoft solutions to reimagine intelligent manufacturing, deliver new services, empower their workforce, and optimize digital operations.