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Marketing

Activate AI to drive insights, campaigns, content, and personalization

Empower marketing teams with AI to drive smarter insights, faster campaigns, and personalized content at scale. AI boosts marketing by improving engagement, performance, and growth.
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Outcomes

Increase revenue and optimize your marketing

Transform your marketing strategy by using AI to improve customer insights, optimize campaign execution, facilitate content creation, and achieve personalization. Relevant for Chief Marketing Officers, Chief Digital Marketing Officers, SVP/VPs of Marketing.
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Enhance customer insights and strategy

Automate market research, analyze feedback, and generate competitive insights with AI agents.
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Launch successful campaigns

Create smarter campaigns faster through AI automation, real-time personalization, and CRM integration.
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Create effective content

Accelerate content production, improve quality, and support localization and brand consistency with AI.
Solutions

Find the right AI approach for your organization

Buy, extend, build, or partner to achieve transformative AI benefits.
Buy pre-built solutions

Microsoft 365 Copilot

Transform work using a powerful AI assistant with built-in enterprise-grade security.
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Extend and customize

Microsoft Copilot Studio

Build and customize AI agents to extend the capabilities of Microsoft 365 Copilot.
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Build your own solutions

Azure AI Foundry

Design, customize, and manage AI apps and agents at scale.
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Work with partners

Partner marketplace

Power your AI transformation with help from trusted Microsoft partners.
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CUSTOMER STORIES

Discover how organizations are using AI for marketing

  1. A black and white logo with the text NORTHROP JOHNSON in black font on a white background.
  2. Purple text reading FINASTRA on a white background.
  3. A close-up of the word Softchoice in black text on a white background with a red curved line above it.
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A black and white logo with the text NORTHROP JOHNSON in black font on a white background.
“The new Copilot capabilities in Dynamics 365 Customer Insights are a game changer. We expect they will fundamentally transform our marketers’ workflow ….”
Keith Perfect, Director of Technology & Intelligence, Northrop & Johnson
Solutions
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Purple text reading FINASTRA on a white background.
“Copilot has saved me between 20% and 50% of my time. It’s the only tool that I know of that can give you those insights very quickly and very simply, in a language that marketers can understand.”
Harjeet Singh, Sr. Director, Marketing and Demand Gen Operations, Finastra
Solutions
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A close-up of the word Softchoice in black text on a white background with a red curved line above it.
“Copilot has been extremely helpful when it comes to scaling what I do and how I manage my work. It really enhanced my ability to get training content built ….”
Katey Teekasingh, Sales Training and Enablement Lead
Solutions
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RESOURCES

Take the next step in your AI journey

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2025 AI Decision Brief: Insights from Microsoft and AI leaders

Read expert perspectives to gain a deeper understanding of how to navigate the AI platform shift.
Get the report
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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