Reshaping user experience in real estate
How do you keep customers engaged on your online platform? Have them explore multiple pages and screens, looking at 2D renditions, browsing catalogues and increase the overall interactions? Square Yards discovered that conventional methods fell short and lacked the interactivity and precision required to capture customer interest.
Square Yards collaborated with Microsoft and integrated advanced Generative AI technologies into the real estate landscape.
Creating an immersive experience
Square Yards integrated advanced Generative AI technologies to revolutionise real estate listings. Solutions such as SEO-friendly auto-descriptions, image tagging and enhancement, virtual tour creation, and 2D-to-3D floorplan conversions provided customers with an immersive and informative property exploration experience. These innovations collectively provided customers with an immersive and informative property exploration experience, marking a significant leap forward in the real estate industry.
Delivering satisfaction
The integration of AI-driven solutions marked a turning point for Square Yards, yielding impressive results. The implementation resulted in a remarkable 50% surge in user engagement and a significant 40% increase in user conversion rates. Leveraging the power of generative AI also streamlined the sales process, contributing to heightened customer satisfaction and enhanced sales efficiency.
Tanuj Shori
Founder and CEO
Square Yards
Square Yards has been an early adopter of artificial intelligence in the real estate sector and has leveraged AI in multiple use cases including machine learning models for scientific lead nurturing, virtual interior staging and visualization, content generation and also for building large scale AI city digital twins. Artificial Intelligence at Square Yards also helps in transparency and efficiency in our internal processes, aligning with our goal of growth and scalability.
50x
increase in user engagement
40%
rise in user conversion rates
Square Yards is India’s largest integrated platform for real estate and mortgages.
More details at https://www.squareyards.com