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Boosting retailer engagement and reach

Sales organisations in the retail environment face the challenge of increasing reach and range while managing the high costs associated with sales efforts. The law of diminishing returns further complicates this, as expanding sales representation, such as placing a sales representative in every retail outlet, would maximize sales but is cost-prohibitive. Even a weekly visit to all relevant retail outlets often proves unviable for many organisations, hindering their ability to effectively generate consistent consumer demand.

AI-based solutions from PSSPL empowers every brand to effectively reach even the smallest of outlets.

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Improving beat efficiency

The assessment and course correction towards effectiveness of the direct and indirect engagements in the retail environment are limited by the speed at which trends, patterns, obstacles are accessible to different levels within these organisations.

Azure OpenAI and Azure Cognitive Services enable early diagnosis through real-time insights into customer preferences, sales trends, and market conditions, facilitating meaningful engagement and effective resolutions.

By leveraging Azure OpenAI, PSSPL is able to identify patterns, understand demand-supply causality, and enhance decision-making processes for quicker, more informed actions. These capabilities allow businesses to stay ahead of trends and improve their overall sales strategy.

This resulted in cutting down latency of insights and actions, quicker localized interventions & decision making, improved retailer activeness by 2x, improving overall productivity by 30%, and reducing cost of sales while increasing retail footprint.

 Sunil Davis

Sunil Davis

 Co-founder & CEO

Microsoft OpenAI helped us identify patterns, demand supply causality, and improve quick decision-making processes. This allowed our sales team to be more strategic, responsive and most importantly hyper-local ultimately driving higher sales and improving customer satisfaction. By automating reporting and offering personalised recommendations, Microsoft OpenAI helped boost overall productivity, top line and bottom line.

 30% overall productivity improvement
 Reduced cost of sales
100% improvement in retail activeness

PSSPL offers strategic advisory services to help businesses formulate robust cloud adoption strategies tailored to their specific needs and objectives.
More details at https://www.psspl.online

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