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Capturing the voice of the people

Understanding the needs of people and getting their feedback through surveys and tele-calls can be both time-consuming and expensive.

By leveraging AI-powered voice bots, Jan Ki Baat (JKB) is an innovative, inclusion focused AI-led concept, that facilitates natural conversations between individuals and organisations. It can enable large-scale, authentic feedback collection, empowering decision-makers with actionable, data-driven insights.

ekstep Logo

Transforming participation

JKB is designed to foster inclusivity and allows organizations and institutions to create a multilingual conversational channel to address citizen and user needs, gather feedback, and disseminate information effectively and responsibly. The idea is a community and volunteer led effort of People+AI, a philanthropic initiative of the EkStep Foundation.

Different organizations are exploring diverse applications of the concept. Some use cases include disaster recovery, water facilities/schemes, agricultural officers’ inputs, and many more.

Organisations spend hundreds to thousands of rupees for quality user feedback. AI-based voice bots could reduce the same to single-digit INR per minute. There is potential to carry out census-level surveys more frequently and significantly lower costs. This concept could transform citizen and user participation and feedback for effective governance and customer and user experience.

Shankar Maruwada, CEO, JannkiBaat/Peopleplus/ekstep

Shankar Maruwada

CEO

People need and want to be understood. With Jan Ki Baat, now that is possible. Through the power of artificial intelligence, solutions can be built to have natural conversations with people in their language to understand and serve them.

Capable of population-scale outreach, generating real-time insights

Jan ki Baat enables to understand authentic, free-form responses from millions of customers, in real-time.
More details at https://peopleplus.ai/jankibaat

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