Building Common AI experience across Aditya Birla Capital
As a leading financial services player, Aditya Birla Capital Limited (ABCL) wanted to be future-ready to leverage the potential of emerging technologies such as Generative AI to re-imagine solutions for its customers.
ABCL wanted the Generative AI solutions being developed to have scalable architecture and a common experience across various businesses and looked at integrating Azure OpenAI services for this purpose.
The AI Centre of Excellence
ABCL set up a Generative AI Centre of Excellence (COE) as part of the shared services to develop common platforms across its various businesses. These include lending, housing finance, health and life insurance, asset management, stock and securities broking and other financial services such as wealth and asset reconstruction.
It is integrating Azure OpenAI Services and building various solutions including Sales Pitch Assistant, Service Assist, Intelligent Search for customers, Audit Compliance Assist, Gen AI-powered Voice Bots for inbound calls, amongst others.
ABCL feels there’s tremendous potential in these AI solutions to improve operational efficiency. These solutions will also help deeply engage with its customers, and provide them with an enhanced experience.
Vishakha Mulye
CEO
Aditya Birla Capital Limited
Generative AI will be a key differentiator for businesses in the coming years, and we have taken a platform approach to leverage it across our functions and businesses to improve productivity and provide uniform customer experience.
Aditya Birla Capital sees tremendous potential in the AI solutions to improve operational efficiency, deeply engage with its customers, and provide them with enhanced experience.
Aditya Birla Capital is a financial solutions group that caters to the diverse needs of its customers across their life cycle.
More details at https://www.adityabirlacapital.com
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